Knowing Your Target Audience

When marketing your business, one of the key things to ask yourself is “Who is your target audience?” It’s important as a business owner to understand who your customers are especially if your product or service speaks to a particular age group or gender, people of a...

Thank You!

What can you say when 92% of your business is made up of repeat customers? We start by saying “thank you”. For the past 28 years, Overstreet Associates has consistently introduced new marketing campaigns to our friends at Round Table Pizza. From marriage mail to POS...