![](https://overstreet1.com/wp-content/uploads/2019/07/13738_Work_CSS_Hdr.png)
project overview
Founded in San Francisco in 1982, “The Cheese Steak Shop” has been bringing the Authentic Philly-style sandwich to the Bay Area ever since. The Cheese Steak Shop has been a long-standing partner and client of Overstreet Associates and in 2018, Overstreet completed a comprehensive rebrand and relaunch of The Cheese Steak Shop’s visual identity.
![13738E_OA_BG_1](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_BG_1-scaled.jpg)
![CSS_Logo_Lockup](https://overstreet1.com/wp-content/uploads/2019/07/CSS_Logo_Lockup.png)
![CSS_Typography](https://overstreet1.com/wp-content/uploads/2019/07/CSS_Typography.png)
![CSS_Color](https://overstreet1.com/wp-content/uploads/2019/07/CSS_Color.png)
![13738E_OA_BG_2](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_BG_2-scaled.jpg)
![CSS_Tagline](https://overstreet1.com/wp-content/uploads/2019/07/CSS_Tagline.png)
![CSS_Icon](https://overstreet1.com/wp-content/uploads/2019/07/CSS_Icon.png)
![CSS_web](https://overstreet1.com/wp-content/uploads/2019/07/CSS_web.png)
![13738E_OA_Clipboard](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_Clipboard-scaled.jpg)
![13738E_OA_BC-2](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_BC-2.jpg)
![13738E_OA_MS](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_MS.png)
![13738E_OA_TOMenu](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_TOMenu.jpg)
![13738E_OA_Shirt_2](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_Shirt_2.png)
![13738E_OA_BG_3](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_BG_3-scaled.jpg)
![13738E_OA_TOBag_1](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_TOBag_1.png)
![13738E_OA_Cup_2](https://overstreet1.com/wp-content/uploads/2019/07/13738E_OA_Cup_2.png)