step up the “social” in your social media

Oct 6, 2020 | Digital Marketing

The term social media might immediately bring images of Facebook, Twitter, and Instagram to mind. While those are social media platforms, the term social media encompasses so much more. The official definition of social media per Websters is: “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).”  

The invention of blogging in 1999, and its instant popularity, paved the way for what was to become social media. In the early 2000s, sites like LinkedIn and MySpace gained popularity and many other platforms quickly followed. YouTube hit the scene in 2005 and in 2006 both Facebook and Twitter became available to users worldwide.


Image: Venngage Inc.


The internet landscape has vastly changed in a generation. It’s no longer enough to have a website and a blog and an email address for customer service. Consumers now expect to engage directly with businesses on social media and get instant answers to their questions and comments. Staying on top of business social media accounts can be a full-time job. At Overstreet, we are skilled in managing social media accounts with effective results. We understand consumer expectations and plan the frequency of posts accordingly. We track comments and offer the appropriate consumer engagement, creating a positive user experience. All you have to do is kick back and wait for the results such as increased website traffic and click-throughs on content, ultimately resulting in more business.



Another good digital vehicle for consumer engagement is an electronic newsletter or an e-newsletter. An e-newsletter is custom content sent to an existing mailing list that goes right to the consumers’ inboxes. Our design team is experienced in creating a visually appealing newsletter and our copywriter can assist with your content. E-Newsletters are effective because you pick the content and tie-ins to your business. For example, want to increase take-out at your restaurant? A custom newsletter with updated information about your offerings, along with a link directly to your menu, will drive customers directly to your website where they can complete a sale, all because of the newsletter that appeared in their inbox.



According to one of Overstreet’s clients, his e-newsletter brings in an average of 3 new jobs each time it goes out, which equates to real dollars each month. The return on investment (ROI) with the right e-newsletter content is almost always worth it.

Overstreet can pull data from your social media accounts, website, and e-newsletter and analyze the engagement. Based on the findings, we can help you improve your content to reach more people and create more engagement. 

Want to know more about how Overstreet can help you achieve your digital goals and utilize social media to its fullest? Get in touch today!