all signs point to 2021

Oct 29, 2020 | Print Marketing

The holiday season will be here soon and 2021 will quickly follow. It’s the perfect time to update your signs and let your customers know of upcoming events, such as holiday hours, a remodel, or new product offerings. It’s also the perfect time to remind your customers that you are open for business.

Overstreet has many signage options that can be customized to fit your needs. Choose from exterior signage, such as yard or lawn signs that can be staked into the ground, feather flags (easily visible from a distance), outdoor menu displays, banners, which are available in multiple sizes, and A-frame or free-standing signs. Interior sign options include posters, banners, window or door decals, rigid substrates and a variety of signs that include COVID messaging, like social distancing markers and more.

Holiday hours are often different from regular store hours and customers appreciate the knowledge so they can plan ahead for pizza on Thanksgiving instead of the traditional turkey. In addition, if your business has different hours based on the seasons, a seasonal hours sign is the perfect way to get the information out.

Are there new product offerings coming to your business in 2021? What better way to get your customers excited about new products than signage that gets them thinking about what is coming soon and reminds them to check back. New products come with a certain degree of customer excitement and eagerness to try new things and signs are the perfect way to advertise these items. 

Planning to remodel in 2021? Alerting customers to upcoming improvements is a great idea. “New Look Coming Soon” along with the necessary signage to indicate you are open during the remodel/renovations is extremely helpful. Get your customers excited to visit your newly remodeled business by giving them something to look forward to.

For our hotel clients, a remodel/renovation announcement often requires wayfinding: directional signs to continue to lead guests to the appropriate areas. Additionally, floor decals can help guests easily navigate through the property. Overstreet also designs custom wraps that can appear on pillars, posts, and elevators announcing and/or promoting anything you choose.



For months now, it has been a challenging business environment when it comes to regulations and restrictions. Customers are often unsure of who is open, when they are open and what they are offering. Interior and exterior signs are a quick and easy way to keep your customers up-to-date on the current state of your business. As restrictions are lifted, businesses are tasked with getting the word out quickly, and what better way than a Feather Flag announcing “Now Open for Dine-In” that is visible from the road or hotel welcome cards that extensively explain all of the safety procedures in place. Along with signage, it’s equally important to continue advertising your business with vehicles such as Marriage Mail.

Need help with your signage? Get in touch today to review your options on everything from holiday hours, to a remodel announcement, to new offerings, and get started. Our sales team can help you determine the most effective signage to get your message out.