you built it, now brand it!

you built it, now brand it! As we discussed in a previous blog, branding is vital to success. A good brand should include a logo, which is a symbol or wordmark that is easily recognizable. A brand can also include a tagline, which is a phrase or idea that is also...

3 steps to effective marketing

3 steps to effective marketing At the end of 2020, we covered the importance of a marketing budget heading into a new year. As a quick recap, some of the items we suggested you include in advertising and marketing your business in the new year are: a monthly checklist...

new year’s resolutions

new year’s resolutions New Year’s Resolutions are a fun annual tradition for many. Resolutions can be used to help plan for the upcoming year by setting goals, destinations to visit or items to check off a bucket list. At Overstreet, our employees’ resolutions...

end-of-year budgeting and planning

end-of-year budgeting and planning With the end of 2020 just about here, now is the time to look ahead to your marketing strategy for 2021 and make sure you are prepared to succeed. A good strategy should include: a budget (either annual or monthly) a monthly...

what is branding?

what is branding? What is the process of making your company recognizable to the public while also differentiating yourself from competitors and gaining customers through consistent messaging in the process? If you guessed branding, you are correct! What makes...