new year’s resolutions

new year’s resolutions

new year’s resolutions New Year’s Resolutions are a fun annual tradition for many. Resolutions can be used to help plan for the upcoming year by setting goals, destinations to visit or items to check off a bucket list. At Overstreet, our employees’ resolutions...
end-of-year budgeting and planning

end-of-year budgeting and planning

end-of-year budgeting and planning With the end of 2020 just about here, now is the time to look ahead to your marketing strategy for 2021 and make sure you are prepared to succeed. A good strategy should include: a budget (either annual or monthly) a monthly...
what is branding?

what is branding?

what is branding? What is the process of making your company recognizable to the public while also differentiating yourself from competitors and gaining customers through consistent messaging in the process? If you guessed branding, you are correct! What makes...
all signs point to 2021

all signs point to 2021

all signs point to 2021 The holiday season will be here soon and 2021 will quickly follow. It’s the perfect time to update your signs and let your customers know of upcoming events, such as holiday hours, a remodel, or new product offerings. It’s also the perfect time...
step up the “social” in your  social media

step up the “social” in your social media

step up the “social” in your social media The term social media might immediately bring images of Facebook, Twitter, and Instagram to mind. While those are social media platforms, the term social media encompasses so much more. The official definition of social media...